2,134 Marketing Trends identified as at May 05, 2016

2473

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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 05/05/2016

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Google Trials Direct Publishing Search Feature

Trend Summary: Google is trialling a new feature that enables marketers and media owners to publish content directly to Google.


The search giant began testing the feature in January and has since extended it to a range of small businesses, media companies and (believe it or not) political candidates, enabling their respective content to ...

......

... appear instantly in search results

This is enabled by a web-based interface, via which posts can be formatted and uploaded directly to Google's systems.

The posts can be up to 14,400 characters in length and include links, plus up to ten images or videos. The pages also include options to share the content via email, Twitter and Facebook.

According to a Google spokeswoman: "We’re continuing to experiment with the look and feel of this feature, including exploring other potential use cases.”

As yet the new feature doesn’t have an official name or branding.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q2 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6890

Effective Mobile Video Ads Tax Marketers Minds

Trend Summary: Spending on digital video ads in the USA is forecast to nearly triple from $5.2bn in 2014 to $14.8bn in 2019.


Mobile marketing will account for an ever-growing share of the predicted growth, despite which marketers will struggle to develop the most effective ...

......

... mobile content.

A new study by Yahoo in partnership with Nielsen and Hunter Qualitative reveals that the average US user increased his/her mobile video viewing time by 36% during 2014-2015, compared with a 3% decrease in TV viewing during the same timespan.

Moreover, 58% of video ads are now served across mobile devices.

Campaigns that used a hybrid of mobile and PC exposures saw increases in key metrics like brand and ad awareness, also brand favourability. Moreover, 15-second ads were more effective than 30-second ads in native video formats.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6888