Tomorrow's Marketing Trends - Today

2,134 marketing trends identified as at Jul 28, 2014



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INSIGHTS FOR TODAY 28/07/2014 - please register to see more Insights

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Young Brits Unfazed at Revealing Personal Data to Brands

Trend Summary: A majority (68%) of Britons aged 18-24 claim to be unconcerned about the amount of personal data they share with brands.

According to a new study by US-headquartered Webtrends, a provider of digital solutions and services, less than a quarter (23%) of the UK's 18-25 age group believe data sharing will be viewed negatively in the future. Conversely, however, consumers aged 55 and over display slightly more caution about data sharing, with half of that category objecting to ...


... sharing data with brands completely and 49% believing it will comntinue to be an issue in the future.

John Fleming, Webtrends marketing director for the Asia Pacific region and EMEA (Europe, Middle East and Africa), said that the common perception is that Britons are terrified of ‘Big Brother’ watching them.

“But this isn’t quite the case when it comes to brands,” he said.

“Younger generations have grown up in a far more connected, data-centric world and often recognise the benefits of sharing personal info with their favourite brands. And with only 19% of respondents saying they don’t like receiving personalised content from brands, it paints a clear picture that attitudes are continually evolving.”

What encourages younger Britons to share data, the study claims, is discount on clothing (36%), free delivery of product (31%), discount on a holiday or travel (28%) and discount on books (18%).

A majority of the survey sample (64%) is willing to share basic information such as their name and email address with retailers, and will disclose more detailed information such as income and job title to financial services and banks.

The research canvassed 2,000 Britons aged 18 and over.

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[Estimated timeframe: Q3 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The
MTT insight URL:

UK Retail Sales Surge - Strongest in Ten Years

Trend Summary: UK retail sales have recorded their strongest growth in a decade and remain on course for continuing expansion.

The UK government's Office for National Statistics [ONS] reports that retail sales volumes rose 1.6% between April and June this year compared with the preceding January-March quarter.  According to the ONS this is the strongest calendar quarter in the past decade. However, sales rose in the May-June period by a meagre ...


...  0.1% and by 3.6% compared with June 2013.

This is slightly weaker than the increases of 0.3% and 3.9% forecasts by economists in a Reuters poll.

Second-quarter sales were boosted by a 1.0% month-on-month jump in April, which more than offset a fall in May.

Comparing the second quarter with the same period last year, sales were up 4.5%, the strongest calendar quarter since the end of 2004, the ONS said.

Helped by low levels of inflation, Britain's consumers have been the main driver of the nation's economic recovery which began last year- despite an unexpected  inflationary surge last month which eased the pressure on their spending power.

Wage growth, meantime, remains very weak.

Prices in stores were flat last month, the first time they have not fallen since January.

According to an ONS official, an annual 2.0% increase in prices for the textiles, clothing and footwear sector was unusual given that retailers normally cut prices during the midsummer period.

Retail sales account for just under 6% of British gross domestic product.

Read the original unabridged article.

[Estimated timeframe: Q3 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

MTT insight URL: