2,134 Marketing Trends identified as at Oct 01, 2016

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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 01/10/2016

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Global Marketing Budgets Fall For First Time in Over Three Years

Trend Summary: Marketers worldwide have tightened their purse-strings, causing global marketing budgets to fall for the first time in over three years.

In its latest monthly release, the Global Marketing Index [GMI] published by World Economics.com, reveals that the value of the Global Market Headline Index fell in September to 52.4, the fourth consecutive monthly decline in ...


... the level of the index.

GMI regional indexes slowed across all regions and in the Americas reached 50.5, just above the 50.0 ‘no change level’.

September's Global Marketing Budgets Index recorded a value of 49.2, below the 50.0 no change level, indicating the first fall after nearly four years of growth.

Budgets were reduced in all regions apart from Europe where an index of 51.0 (representing insipid growth) was recorded causing the index to fall in value for the sixth consecutive month.

World Economics.com attributes the Global Marketing budget cuts as a reaction to challenging marketing conditions. These are illustrated by the Global Trading Conditions Index which fell in September for the fourth consecutive month and in value across all regions.

Read the original unabridged WorldEconomics.com article.

[Estimated timeframe:Q3 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WorldEconomics.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6995

US Direct Marketing Association Introduces RoI Template

Trend Summary: The US Direct Marketing Association [DMA] has unveiled a new initiative to accelerate cross-device RoI identification between  technology buyers and sellers.

In a bid to bring much needed new tools and solutions to America's direct marketing industry, the DMA is encouraging cross-device identification business partnerships and ROI between ...


... technology buyers and sellers.

Says David Kohl, ceo of Morgan Digital Ventures and the DMA’s Cross-Device ID Program Leader: “This document is a fantastic work of collaboration from companies on both sides of the technology buy-sell relationship, and will bring great value to the entire marketing ecosystem”.

“For too long, cross-device technology buyers and sellers have been speaking different languages. With this RFI, the struggle to translate across that divide will be a thing of the past.”

Marketers, agencies, publishers and solution providers interested in receiving more information on the DMA’s Cross-Device ID Initiative can visit the Initiative’s home page by clicking here.

Read the orignal unabridged TheDMA.org article.

[Estimated timeframe:Q3 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDMA.org
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6993