... France where growth will marginally slow.
Overall, however, the rate of growth has been revised downwards for nine countries since the last Consensus Ad Forecast in July 2014. At the same time, total forecast global adspend for 2015 has been raised 0.1pp [percentage points] since then.
BRIC countries will be the strongest performers this year, with India, China and Brazil expected to see all-media growth of 11.6%, 10.3% and 7.1% respectively.
Russia, however, has seen the single largest downgrade in expectations from the previous report, plunging from 8.5% to a mere 1.4% as political and economic uncertainties take their toll.
The UK is forecast to achieve the fourth-largest growth rate this year at 5.7%, unchanged from July, while Spain was revised upwards by 1.2pp to 4.5%.
Of the remaining markets, only the USA ( 3.5%), Canada ( 3.4%) and Australia ( 2.7%) are expected to grow faster than 2% in 2015.
In terms of media, all except newspapers and magazines are predicted to record year-on-year growth in 2015, with the internet achieving the greatest increase of 16.0%.
Read the original unabridged Warc.com article.