Tomorrow's Marketing Trends - Today

2,134 marketing trends identified as at Oct 25, 2014

2120

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INSIGHTS FOR TODAY 25/10/2014 - please register to see more Insights

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Google Gets Serious About Artificial Intelligence

Trend Summary: Google and Oxford University are to jointly research artificial intelligence with the aim of enabling machines to better understand human users.


In an article posted on the Google Europe Blog, Google's vice president of engineering Demis Hassabis revealed that the search titan's new joint venture with Oxford University's Computer Science and Engineering Departments will focus specifically on the fields of image recognition and natural language. According to Mr Hassabis, the alliance aims to ... 

......

... "enable machines to better understand what users are saying to them."

According to a report in cnet.com, Google DeepMind will be working with two of Oxford's cutting edge artificial intelligence research teams.

Cnet.com also revealed that Google has additionally hired the seven co-founders of two artificial intelligence groups, which had also launched startups.

It has also recruited, Oxford professors Nando de Freitas and Phil Blunsom, as well as Edward Grefenstette and Karl Moritz Hermann - all  co-founders in 2013 of Dark Blue Labs and experts in the "use of deep learning for natural language understanding."

Mr Hassabis, who is also an artificial intelligence researcher, neuroscientist and computer games designer is also the co-founder of DeepMind, a UK-based company acquired by Google in January this year.

All of which leads Google-watchers to conclude that the Mountain Springs mammoth intends to add AI to its billion dollar trophy room, replicating its dominance in the field of search.

Read the original unabridged IndiaTimes.com article.

[Estimated timeframe: Q4 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: IndiaTimes.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6434

Global Video-On-Demand to Leap 38% in 2014-15

Trend Summary: Worldwide video-on-demand subscription services will continue to soar with double-digit percentage gains through 2015 and beyond.


US-based information technology research and advisory firm Gartner Inc predicts that consumer spending on subscription video on demand [SVOD] services will grow worldwide by 28.1% in 2014 and 18.2% in 2015. Spending on SVOD services in North America is on pace to expand by 28.5% in 2014 while Western Europe will grow by 18.6%. Moreover, emerging markets will enjoy a ...

......

... massive 53% growth rate in 2014.

Gartner estimates that TV homes worldwide currently spend an average of between $6 and $10 per month on SVOD subscriptions.

So-called "technology enthusiast” households (in plain English "early adopters") spend even more.

In the USA the latter spends on average $15 a month on SVOD services, while in ebullient Germany households spend $17.

Read the original unabridged MediaPost.com article.

[Estimated timeframe: Q4 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6433