Tomorrow's Marketing Trends - Today

2,134 marketing trends identified as at Sep 16, 2014

2093

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INSIGHTS FOR TODAY 16/09/2014 - please register to see more Insights

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Electronic Business Cards: Set to Soar?

Trend Summary: Electronic Business cards, Adland's latest gizmo, are catching on fast in the USA and are likely to cross the Atlantic any day now.


Advertising Age reports the debut of a high-tech upgrade to the traditional (and often fusty) business card. The brainchild of Isaac Mizrahi, senior vice president and managing director at Miami ad agency Alam, the über card is self-customisable, enabling Mr Mizrahi to display his contact details embellished with Alam's logo, brand colouring and style. Swap a business card with Mr Mizrahi, and you are able to choose ...

......

... a link from him via email, mobile phone, text or QR code according to your choice.

The link takes you to a swanky card with Alma's name and "Have Soul" motto at the top (Alma is Spanish for soul). The background is a bright purple, Alma's signature color.

Six buttons offer various options to contact Mr Mizrahi at the office or on his cellphone or by email. The card also links to his Twitter and LinkedIn accounts, plus an office location map. The card can also be shared.

Mr. Mizrahi said everyone at his Miami agency has a profile and photo, with some sixty-five staffers using the new cards.

He reckons he distributes the card electronically five or six times a week, even to unsuspecting folk he meets on a plane en route home from a business meeting.

In January 2014 the Miami shop was named Ad Age's Multicultural Agency of the Year.

Read the original unabridged AdAge.com article.

[Estimated timeframe: Q3 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6404

Apple Set to Revolutionise Global Payments System

Trend Summary: Spurred by new products from Apple, consumers are on course to dump cash and credit cards in favour of electronic gadgetry.


A recent article by the Wall Street Journal's Senior Special Writer Robin Sidel predicts that consumers will move further away from cash and cards as they embrace technologies that enable them to pay for purchases via electronic gadgets such as tablets and smartphones. The trend is spurred by Apple's ...

......

... launch last week of its new iPhone, alongside the debut of its latest gizmo for tech fashionistas - the Apple iWatch.

These two objects of desire offer consumers a more secure way to make card payments at the checkout. It also is expected to make debit and credit card purchases faster and easier for shoppers making online purchases and when visiting bricks-and-mortar stores.

This, unnamed industry executives told the WSJ, should lead to more payments via electronic networks and fewer cash transactions.

According to Jud Linville, who runs Citigroup Inc's credit-card business: "If paying by phone is easier for the consumer, it is first and foremost likely to displace cash."

However, technologies like Apple Pay have been around for about a decade, thus far provoking more yawns than dollars from consumers. Will Apple break the trend?

The WSJ's Brian Fitzgerald is not convinced, citing people familiar with the arrangement.

"Card issuers will pay Apple a small per-transaction fee to participate in Apple Pay, which means they would make less money than they would with an old fashioned  card swipe at the cash register."

Despite which, according to insiders. retailers are betting they will more than recover their transaction costs as electronic payment volumes increase.

Read the original unabridged WSJ.com article.

[Estimated timeframe: Q3 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6403