2,134 Marketing Trends identified as at Feb 26, 2017

2668
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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 26/02/2017

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US Marketers Confidence Yo-Yos On Targeting and ROI

Trend Summary: US marketers confidence rises overall but fails to meet key objectives.


According to the 2017 edition of the American Marketing Association’s Marketers Confidence Index, marketers overall are more confident than they were a year ago. However, there's a downside - specifically that they are losing  ...

......

... confidence in the ability of their organisations to achieve some of the most vital goals in marketing - that they are investing in reaching the right customers.

Despite which, however, overall confidence this year has improved by six points to an index of 69 (out of 100 possible points).

The findings are based on an online survey of 304 US marketers conducted by WPP Group offshoot Kantar Vermeer, measuring the degree of optimism on the state of the economy.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=7105

Microsoft Woos Marketers With 'Teams' Chat-Based Workspace

Trend Summary: Microsoft puts 'Teams' chat-based workspace inside Office 365.


Can Microsoft play catch-up in the collaboration space with it's latest baby Teams? Given that the IT titan currently boasts 85 million commercial users of Office 365 the answer is a resounding ...

......

... YES! 

According to Forbes.com writer Adrian Bridgwater, collaboration is becoming more complex, more connected and (some might argue) more convoluted.

Moreover, says Bridgewater, collaboration is definitely also becoming more custom-tuned and 'composable'.

"Where we used to use meetings or perhaps even phone calls (remember phone calls?) and emails to organise group events and work, we now use software-based tools to co-ordinate tasks by department, by employee and by project".

Posits Bridgewater: "This new way of workflow-driven working is reflected in what Microsoft is doing with Office 365. As we know, Office used to be a CD-ROM, a piece of software, a suite of applications (Word, Excel, etc). But a couple of years ago Microsoft started describing Office as a complete platform in its own right i.e substantial enough to build other smaller applications to function on top.

Read the original unabridged Forbes.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=7104