Tomorrow's Marketing Trends - Today

2,134 marketing trends identified as at Nov 01, 2014



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INSIGHTS FOR TODAY 01/11/2014 - please register to see more Insights

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Britons Negative About UK's Economic Outlook

Trend Summary: British consumer morale edged down for a second month in October as households showed less faith in the outlook for the economy.

Research and consumer insights giant GfK reports that its UK Consumer Confidence Index fell as expected in October to minus 2, down from September's minus 1. Although the data was the weakest in three months, the index remains close to the nine-year high of plus 1 registered in the June-August period. However, confidence about the UK's economics prospects over the coming twelve months is ...



... at its lowest level since February, echoing recent data that show Britain's rapid economic recovery slowed in the second half of this year.

Nick Moon, GfK's managing director for social research, believes the data implies that time is running for a significant recovery in consumer morale before the general election in May 2015.

"It is likely that people will have to start feeling personally better off if the index is to get solidly into positive territory," he said.

The Conservative Party, leader of Britain's ruling coalition, hopes the nation's recent strong economic performance will convince voters to keep it in power. The opposition Labour Party, however, argues that most Britons have yet to see the benefits of the recovery because wages growth hovers beteewn zero and minimal.

October's decline in the index was driven by a fall in three of its five main components, with the major purchases index slipping to its lowest level since March. The five main components are:

1. How has the financial situation of your household changed over the last twelve months?

2. How do you expect the financial position of your household to change over the next twelve months?

3. How do you think the general economic situation in this country has changed over the last twelve months?

4. How do you expect the general economic situation in this country to develop over the next twelve months?

5. In view of the general economic situation, do you think now is the right time for people to make major purchases such as furniture or electical goods?

Read the original unabridged article.

[Estimated timeframe: Q4 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

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Wearable Devices Face Uncertain Outlook

Trend Summary: A new study reveals that more than one third of consumers who bought a wearable digital product in the past year have stopped using it or do so "infrequently".

The report from PricewaterhouseCoopers [PwC hereon] attributes this trend to dissatisfaction with the product rather than a belief that wearable digital devices have no future. The report titled The Wearable Future, notes that over 50% of millennials and early adopters said they are excited about the future of wearable devices. Meantime, however, manufacturers will ...


... have to overcome complaints about price, privacy and security.

Even so, PwC believes there will be more than 130 million units sold by 2018, while other sources guesstimate that sales could could soar to 180 million units.

The report anticipates substantial returns for brands, with media companies, in particular, having huge potential.

Predicts PwC:"Wearable technologies are blank canvases for highly targeted message placements, especially in the form of content with greater relevancy and context to the user."

Concludes the report: "Wearable devices won't just create more ad inventory and unleash more publishing subscription revenue - they'll provide a meaningful opportunity to drive product sales and eCommerce."

Read the original unabridged AdWeek article.

[Estimated timeframe: Q4 2014-Q4 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

MTT insight URL: