... technology buyers and sellers.
Says David Kohl, ceo of Morgan Digital Ventures and the DMA’s Cross-Device ID Program Leader: “This document is a fantastic work of collaboration from companies on both sides of the technology buy-sell relationship, and will bring great value to the entire marketing ecosystem”.
“For too long, cross-device technology buyers and sellers have been speaking different languages. With this RFI, the struggle to translate across that divide will be a thing of the past.”
Marketers, agencies, publishers and solution providers interested in receiving more information on the DMA’s Cross-Device ID Initiative can visit the Initiative’s home page by clicking here.
Read the orignal unabridged TheDMA.org article.
[Estimated timeframe:Q3 2016]
MTT log date:
Sep 29, 2016
All data sources are attributed with links to the original insight. The insight
is then summarised and, where appropriate, enhanced with additional information.