... 8.4 million new vehicles were delivered to customers.
Even if the current boom slows down, which Kelley Blue Book predicts might happen in the second half, 2015 will be the best year for car sales in more than a decade.
According to Dave Winslow, VP of digital strategy at automotive on-demand dealership software company Dealertrack Technologies, consumers are also doing a lot more digital and mobile shopping now, driving volume thanks to the comfort factor.
What's more digital, pre-dealership paperwork means that car buyers spend less time sitting in someone’s office completing the purchase documentation.
Dealertrack also notes that in June there was a 20% increase in vehicle pages viewed on dealer sites, plus a 47% increase year-on-year in customers coming from mobile engagement with dealers, and an 18% increase in electronic contracting.
Read the original unabridged MediaPost.com article.
[Estimated timeframe:Q3 2015 onward]
MTT log date:
Jul 28, 2015
All data sources are attributed with links to the original insight. The insight
is then summarised and, where appropriate, enhanced with additional information.