... digital ad landscape.
Under pressure to produce more work for less money or risk losing clients, creative agencies are trying to tweak their business models to move faster and more efficiently.
For decades marketers have been calling for a more nimble ad model, but the cry has grown louder in recent years as brands look to more effectively reach consumers via a growing number of platforms.
Comments Wendy Clark, ceo of DDB North America: “Technology has now enabled consumers to have an expectation of brands and companies that is much quicker", adding that clients “need partners that are built on that marketplace of speed”.
Read the original unabridged WSJ.com article.
[Estimated timeframe:Q2 2016]
MTT log date:
Jun 24, 2016
All data sources are attributed with links to the original insight. The insight
is then summarised and, where appropriate, enhanced with additional information.