Latest Marketing Trends

2,134 marketing trends identified as at Feb 07, 2016

2414

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Today’s Marketing Trends 07/02/2016

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Mondelez Imposes Cost Controls On Its Marketers

Trend Summary:  US-based multinational confectionery, food and beverage conglomerate Mondelez has imposed a cost-focused culture on its marketers.


The attempts made by Kraft-owned snacks manufacturer Mondelez to impose a more cost-focused culture among its marketers are showing signs of paying off, according to comments made to analysts by chief executive Irene Rosenfield after the release of her company’s ...

......

... latest quarterly results.

Mondelez, whose subsidiaries include Cadbury and Nabisco, reported a lower-than-expected quarterly profit this week, due to the current strength of the US dollar and weak demand in Europe, driving down Mondelez's share value by 7.4% to $38.86.

Two years ago the snack maker introduced a severe cost-control budgeting strategy in a bid to deliver $3bn in gross productivity savings over three years.

This strategy compelled brand managers to adopt zero-based budgeting, resulting in media spending plans starting from scratch as opposed to being based upton the previous year’s spend - thereby conferring advantage on those marketers with with the best strategies.

Says Ms Rosenfield: "“We'll continue to reduce overheads by leveraging zero-based budgeting….we're beginning to institutionalise our approach to cost management.”

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q1 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6823

Facebook Aims to Nab Five Billion Worldwide Users by 2030

Trend Summary:  Facebook aims to have five billion of the world’s seven billion people connected to its social network by 2030.


In the event that Facebook's billionaire supremo Mark Zuckerberg is into matters biblical, he might perhaps pay heed to Samuel 1:25: "How the mighty have fallen in battle". The battle in this instance being his self-proclaimed target of recruiting five billion more of the world’s seven billion human beings to ...

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... its social network over the coming fourteen years.

Mr Zuckerberg announced this ambitious goal during an event held at Facebook's new Frank Gehry-designed headquarters to celebrate Facebook’s 12th anniversary.

Facebook also introduced a new way of measuring its global spread: as users doubled from 2011 to 1.5 billion, the degrees of separation between each user has shrunk from 3.74 to 3.57 degrees today.

Said Zuckerberg: “We want to finish connecting everyone, we’re going to do it in partnership with governments and different companies all over the world”, pointing to a large wall photo of a boomerang-shaped drone Facebook has developed. “It’s solar-powered, and it’ll just fly around a city and beam down Internet access.

Does Mr Zuckerberg wonder on an occasional sleepless night, whatever became of CompuServe?

Read the original unabridged USAToday.com article.

[Estimated timeframe:Q1 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USAToday.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6822