... bait to attract and retain customers so they can sell them other merchandise. Moreover, the influence of these titans looks likely to grow.
Apple is revamping its Apple Music app while exploring an acquisition of streaming service Tidal - the first music service with high fidelity sound quality.
Not to be outdone, Amazon is preparing to introduce a stand-alone $10-a-month subscription music service, matching the subscription fee charged by Apple Music and by Alphabet, which offers ad-free music via its YouTube Red and Google Play Music services.
Given that streaming music advances their other ambitions, Apple Music, Amazon, Alphabet’s Google and YouTube units, don’t need their services to be hugely profitable, though none of them are selling subscriptions at prices that suggest a willingness to lose money.
Such tactics gives the tech companies a major advantage over smaller rivals such as Pandora Media, Spotify AB and French counterpart Deezer, whose main businesses are music streaming.
Read the original unabridged WSJ.com article.