Tomorrow's Marketing Trends - Today

2,134 marketing trends identified as at Oct 01, 2014



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INSIGHTS FOR TODAY 01/10/2014 - please register to see more Insights

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US Consumers Upbeat About Economy, World Exhales!

Trend Summary: US households are more upbeat about future prospects than at any time since the 2008-9 crash.

If there's truth in the old adage "When America sneezes the world catches a cold", Planet Earth can presumably exhale when the USA returns to robust fiscal health. Which currently appears to be the case, according to a newly released survey by Absolute Strategy Research [ASR] which suggests that ...


... US households are now feeling much better about their personal finances, job security and future economic prospects than at any point since mid-2009 when ASR began the survey.

The improvement is unambiguous,” write the report's authors David Bowers and Sarah Franks.

For the first time in this upturn, more consumers say they are better off financially than a year ago, versus those saying they are worse off. Plus, a high number  of workers (83%) feel "very or fairly secure" in their current jobs.

This latest survey reflects other recent reports on consumer attitudes conducted by The Conference Board, Thomson-Reuters and the University of Michigan, in which the most encouraging facet is survey respondents' optimism about the future.

According to the ASR poll, 35% of consumers think they will be better off financially a year from now, significantly outnumbering the 12% who expect to be worse off. Driving that hope are expectations about pay, with 31% believing their personal income will be higher over the next twelve months versus - that's more than double the number (14%)  who expect a pay cut.

Read the original unabridged article.

[Estimated timeframe: Q3 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

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UK Shoppers Become More Web-Reliant for Buying Decisions

Trend Summary: 56% of Britons research their purchases online before buying in a shop, while 43% check products in a shop before buying online.

Global research and measurement giant Nielsen Holdings has released its latest Global Survey of Ecommerce, a comprehensive study of the online activities of more than 30,000 internet users in sixty nations. Among the survey's more surprising findings is the revelation that Britons are ...


... forty percent more likely to shop online than their European counterparts.

Overall, 34% of survey respondents said they didn’t like buying online because of the cost of delivery, while 29% are averse to sharing their credit card details online.

A significant minority (24%) said they often found shopping sites very confusing.

According to Mike Watkins, Nielsen’s UK head of retailer and business insights: “The way people navigate between shops and the internet to buy isn’t consistent".

“For some, the internet is simply the checkout, for others it plays a fundamental role in what to buy, from whom and whether to do so online or in-store. For the same person, this behaviour could differ between products. The proliferation of devices simply adds to the complexity.”

Defying these drawbacks, however, fifty percent of Britons said they spent time researching online before they bought, while 54% say they read online reviews and 18% use social media to help them decide on their  purchases. Britons' use of social media (33%), however, is lower than the European average.

Despite which, 76% of survey respondents use computers for shopping, compared with mobiles (25%) and tablets (24%).

Twenty per cent of the survey sample used price-saving apps or websites and 16% used such apps in a shop. In all, 59% of Britons used the internet to get the best price.

The Digital Shopper Relevancy Report questioned more than 18,000 online shoppers from eighteen nations.

Read the original unabridged Nielsen/Cap Gemini article.

[Estimated timeframe: Q3 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

MTT insight URL: