2,134 Marketing Trends identified as at Apr 28, 2017

2707
Drum Media Award

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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 28/04/2017

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US and European B2B Agencies Form Global Network

Trend Summary: Eight martech agencies in Europe and the USA have announced the formation of a network of B2B agencies.


Branded Martech Global the project comprises twenty-six agencies and circa six hundred B2B advertisers. The agency network launched yesterday in conjunction with ...

......

... the Marketo Summit in San Francisco, with founding members from Europe and the Americas.

According to Emma Storbacka, founder partner at Helsinki based agency Avaus, the main challenge for B2B agencies is that such agencies not only need to adopt new marketing technology, they must also learn how to work with the technology to drive business results.

Ms Storbacka also claims that "With more than 300 martech consultants and around 100 certified Marketo experts, we are one of the biggest Marketo partners globally".

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=7179

Performance Media Set To Become the "New Programmatic” in TV Ads

Trend Summary: TV ads in the USA are about to undergo a huge shift in how they are bought and sold. 


The predicted upheaval isn’t only about recent announcements re audience-based TV ads – the OpenAP consortia from Fox, Turner and Viacom, as well as NBCU’s announcement that it would reserve $1bn of its inventory this year for...

......

... audience based sales. 

According to MediaPost journalist Dave Morgan, this change isn’t just about the big recent announcements about audience-based TV ads. Morgan believes that something even more fundamental is happening in media, and it’s going to have its biggest impact on TV.

The future of TV will be about performance. As media legend Alan Cohen proclaimed when he took over as president-Ceo of independent agency Quigley-Simpson earlier this year: “Performance media is where it’s at. It’s the new programmatic.”

Cohen also believes that performance media will dominates digital advertising, because it can be measured and optimised that way. And performance is what marketers truly want, fundamentally, when they buy.

Read the origninal unabridged MediaPost.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=7172