Latest Marketing Trends

2,134 marketing trends identified as at Aug 30, 2015

2318

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Marketing TrendTracker searches the web and paper publications to bring you the important Marketing Trends that you should be aware of before your competitors are. We identify current and future marketing trends, analysing their relationships and parallels across the global marketing, advertising and media spectrum.

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Today’s Marketing Trends 30/08/2015

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Marketing Budgets Rise Globally Thanks to Digital and Mobile

Trend Summary: Marketing budgets rise globally, while new media earthquake intensifies.


According to the latest edition of the World Economics Global Marketing Index [GMI], worldwide growth in August registered a value of 55.1, little-changed from the previous month. This indicates that marketing activity is still expanding steadily on a global level with growth recorded in ....

......

... all regions.

Headline GMI values for Europe, the Asia-Pacific region and the Americas stand at 56.4, 54.3 and 54.5 respectively. 

The aggregated America’s GMI value for the Americas disguises two very different economic climates since North America, with a GMI of 60.9 shows very strong growth, while South American countries, are showing decreasing marketing activity, with a GMI of 42.0, below the 50.0 no-change figure.

This contrasting climate is congruent with the findings of the World Economics SMI’s Standard Media Indices [SMI's] for the United States and Latin American economies. The USA is enjoying solid levels of economic growth whereas Latin America as a whole is now in recession.

The share of internet media (Digital and Mobile) in marketing budgets continued to expand rapidly in August. Digital advertising registered a high Index value of 73.8 globally. while mobile advertising registered an Index value of 71.0.

The two media grew at very strong rates in all regions apart from South America where the Index value for Mobile of 45.2 indicates a fall in spending in the medium.

Nevertheless, Digital still grew very strongly in the region with an Index value of 61.3 even when compared with a value of 71.5 in North America. At current rates of growth, Digital and Mobile should have the largest share of marketing budgets by 2016, after being close to zero at the Millennium.

Meanwhile, traditional media generally continued their decline in August. The allocation of marketing budgets assigned to TV recorded an index value of 45.3, below the 50.0 ‘no change’ level.

This was the ninth consecutive month that the global TV index indicated a fall in spending in the medium.

Expenditure allocated to TV fell in the Americas with an index value of 39.9, and of 29.0 in South America. The medium’s share of budgets also fell in the Asia-Pacific region where the index recorded a value of 45.3, while TV in Europe showed continuing weak but steady growth with an Index value of 52.4.

Read the original unabridged Global Marketing Index article.

[Estimated timeframe:Q3 2015]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: World Economics.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6706

B2B Marketers Harness Virtual Reality to Demo New Horizons

Trend Summary: Increasing use of virtual reality by major players such as Facebook gives b-to-b marketers new ways to demo complex equipment to buyers.


While virtual reality has been used primarily for consumer applications such as video games and movies, business-to-business marketers have started to test VR in industries such as manufacturing, architecture, construction and hospitals. Advances in technology that make VR more accessible, as well as investment from big players such as Facebook, are giving b-to-b marketers new ways to demonstrate ...

......

... big, complex equipment to buyers in settings ranging from live events to individual sales calls.

Says Katrina Craigwell, director of global content and programming at US multinational conglomerate General Electric:"Virtual reality is another part of the puzzle for us in terms of opening up the world of GE and doing it through visual storytelling." Added Ms Craiwell: "The more we can show rather than tell, the better we do."

GE rolled out its first virtual-reality demonstration last November when it unveiled a $500 million research facility in Rio de Janeiro. At the Brazil Technology Center, GE works with customers including BG Group, Petrobras and Statoil to solve engineering challenges such as drilling 40,000-foot wells offshore and processing oil and gas 10,000 feet below sea level.

The VR stations, which include a "rumble seat" and headset, enables users to experience the motion of traveling to the ocean floor to see GE's equipment at work, as well as visualize future applications of technology.

According to Ms Craigwell: "These are complex stories, VR is a very powerful tool to help tell them."

Read the original unabridged AdAge.com article.

[Estimated timeframe:Q3 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6705