Latest Marketing Trends

2,134 marketing trends identified as at Aug 01, 2015

2298

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Marketing TrendTracker searches the web and paper publications to bring you the important Marketing Trends that you should be aware of before your competitors are. We identify current and future marketing trends, analysing their relationships and parallels across the global marketing, advertising and media spectrum.

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Today’s Marketing Trends 01/08/2015

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Native Advertising or Content Marketing?

Trend Summary: The US marketing fraternity is currently facing a dilemma: how to choose between native advertising and content marketing? 


Many marketers on both sides of the Atlantic remain confused as to the difference between native advertising and content marketing. Put simply, the former is a sub-set of content marketing, e.g the now widespread practice of using content to build ... 

......

... trust and engagement with customers. 

Achieving this isn't easy. Brands must first wade through a plethora of information to decide what is best suited to their purpose.

However, with spending on native ads in the US predicted to reach $7.9bn in 2015 and soaring to $21bn in 2018, it appears that brands are rapidly warming to sponsored content.

Two factors are critical to success in content marketing. Careful definition of your goal and how to measure success. Ask yourself - are you aiming for brand awareness and impressions, or audience engagement?

According to the Huffington Post article, each requires different modes of planning and execution.

Although editorial content placement is never guaranteed (unlike native advertising, where you pay to play), the rewards can be significant.

Read the original unabridged HuffingtonPost.com article.

[Estimated timeframe: Q3 2015 - Q42018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: HuffingtonPost.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6682

Digital Drives US Car Sales to Ten Year Record

Trend Summary: Digital sales leads drove car and vehicle sales during the first half of 2015, indicating that the US economy continues to prosper.


"When the US sneezes the world catches a cold", according to the old cliché. Conversely, it follows that the growing US boom in auto sales not only reflects the nation's increasingly prosperity, it also suggests that countries beyond America's shores will benefit from this trend. According to auto shopping website Kelley Blue Book, during the first six months of 2015 no fewer than ...

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... 8.4 million new vehicles were delivered to customers.

Even if the current boom slows down, which Kelley Blue Book predicts might happen in the second half, 2015 will be the best year for car sales in more than a decade.

According to Dave Winslow, VP of digital strategy at automotive on-demand dealership software company Dealertrack Technologies, consumers are also doing a lot more digital and mobile shopping now, driving volume thanks to the comfort factor.

What's more digital, pre-dealership paperwork means that car buyers spend less time sitting in someone’s office completing the purchase documentation.

Dealertrack also notes that in June there was a 20% increase in vehicle pages viewed on dealer sites, plus a 47% increase year-on-year in customers coming from mobile engagement with dealers, and an 18% increase in electronic contracting.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q3 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6681