2,134 Marketing Trends identified as at May 28, 2016

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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 28/05/2016

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Global Marketing Budgets Expand for 39th Successive Month

Trend Summary: The latest World Economics global marketing activity report [GMI] indicates continued growth at a steady rate during May 2016.

According to this month's World Economics report the Global GMI registered 55.1, unchanged on the previous month. All regions recorded growth in marketing activity with Europe posting the highest index reading across the world, although both the latter region and the Asia-Pacific region recorded values ...


... down slightly on their values in April.

Global Marketing Budgets grew for the 39th successive month in May. The index remained constant showing steady growth following two successive monthly increases in value. The level of the global Trading Conditions Index also rose in this period, the first increase following five consecutive monthly falls.

The allocation of media spending to Press, Radio and OOH – continued falling in May, both globally and on a regional basis. The primary difference was that the rate of decline of OOH in the Asia-Pacific region continued to abate with the index rising for the fourth successive month to just below the 50.0 'no change' level.

However, the resources allocated to TV continued to fall in all regions with values below 50.0 - apart from in Europe where the medium continued to attract increasing advertising spend. Digital and Mobile share both grew rapidly in May rising consistently across all regions.

Read the original unabridged World Economics.com article.

[Estimated timeframe:Q2 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WorldEconomics.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6896

Brand 'China' Seen as Cool, Overtakes Foreign Rivals

Trend Summary: A global revolution in sentiment towards Chinese goods has spread, gaining new respectability for “Made in China” brands.

A quality Chinese brand has emerged, enabling the nation's manufacturers not only to catch up with their more established foreign rivals, but starting to surpass them in China and elsewhere. The Made in China brand no longer means ...


... cheap, inferior, and unfashionable.

Instead the 'respectable' Chinese brand has emerged, many of which have not only caught up with their more established foreign rivals but have started to overtake them - not only in China but elsewhere on the globe.

According to an article penned today by Wade Shepard in Forbes.com, 70% of smartphone sales in China back in 2011 were from three foreign brands: Nokia, Samsung, and Apple.

While Mark Tanner, the director of Shanghai-based consumer research firm China Skinny, recalls that “any self-respecting Chinese consumer wouldn’t be seen dead with a local brand.”

Now, barely five years later, this has dramatically changed.

Says Tanner: “Last year, eight of the top-ten smartphone brands were Chinese,”“with Huawei and Xiaomi in the top spots and local brands quickly eroding the two foreign brands, Apple and Samsung.”

Read the orginal unabridged Forbes.com article.

[Estimated timeframe:Q2 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6895