Tomorrow's Marketing Trends - Today

2,134 marketing trends identified as at Sep 03, 2014

2091

Please be aware that MarketingTrendTracker will not be updated durring the period September 1st-15th but will otherwise remain operational.

◄ SAMPLE THE POWER OF THE TRENDTRACKER SEARCH ENGINE

with a single click on any of the twelve main categories and forty sub-categories in the orange column on the left of this page. The results will be displayed instantaneously.


◄ A UNIQUE RESOURCE FOR MARKETING PROFESSIONALS

MTT is an automated search engine that identifies current and future marketing trends, analysing their relationships and parallels across the global marketing, advertising and media spectrum.


SITE SECURITY

This website is Norton/VeriSign certified, assuring your security whilst on this site: VeriSign registration number Z201271X. MarketingtrendTracker.com is a brand of FiveSight LLP, registered in the United Kingdom (company number OC344690).


INSIGHTS FOR TODAY 03/09/2014 - please register to see more Insights

To minimise / maximise the insight just click anywhere within the orange box
Midas Touch Investors Aim to Inter-Connect the Web

Trend Summary: A new online product launched yesterday is set to revolutionise the way consumers worldwide use the internet.


The start-up, named IFTTT (pronounced like “gift” without the “g”), has raised $30m in funding from venture capitalists Norwest Venture Partners and Andreessen Horowitz, the latter a $4 billion investment firm, founded in 2009 by hi-tech pioneers Ben Horowitz and Marc Andreessen, co-authors of Mosaic, the world's first popular web browser. But is IFFT just another startup that pumps several millions of dollars down the technology drain? No way, given the stellar track record of ...
 

......

... IFTTT's über-canny backers Andreessen and Horowitz.

IFTTT’s offering is very different to other online services of a similar nature. The clue lies in its title - an acronym for “If This Then That”, wordplay that neatly summarises the product's function.

IFTTT is essentially a giant switchboard that connects disparate services, ranging from from Facebook to text messages to telephone calls.

Users can create “recipes” in which an action performed on one service triggers an action on another entirely different service.

New York Times blogger Mike Isaac explains how the system works: "Earlier this week ... I connected my Instagram and Dropbox accounts to IFTTT."

"I [then] made a recipe that forced IFTTT to upload any new Instagram photo I took to my Dropbox online storage account. More than 100 other internet services connect to IFTTT, among them Twitter and YouTube."

The concept's underlying idea, IFTTT co-founder Linden Tibbets told Isaacs, "is to give people more creative control over the many online services they use on a daily basis."

"So even if your text messaging service, by itself, is not meant to be a sort of alert system for when your friend checks in on Foursquare, the start-up wants to make that sort of remixing possible.

Mr. Tibbets expects to double his staff of twenty-one employees over the next six months, focusing on expanding the business development and design departments. Josh Goldman, a partner at Norwest Venture will join IFTTT’s board of directors.

Read the original unabridged NYT.com article.

[Estimated timeframe: Q3 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: NYTimes.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6402

UK Chambers of Commerce Predict Major Growth Trend

Trend Summary: The UK economy will grow faster than expected this year and next, according to an influential business lobbying group.


The latest forecast by the British Chambers of Commerce [BCC hereon], a body that represents UK businesses of all sizes and sectors, predicts that the UK economy will grow by 3.2% in 2014, as opposed to its earlier estimate of 3.1%. A stronger labour market and higher anticipated growth during the second half of this year are the main reasons for the BCC's more optimistic prediction. On the face of it, the difference in growth seems minuscule but ...

......

... according to the Wolfram Alpha computational search engine, the increase actually equates to 47/62%.

However, BCC predicted weaker UK exports and warned that this could affect long-term growth.

According to BCC director general John Longworth: "We must ensure the stellar growth in 2014 is not a flash in the pan."

He added: "We need to invest and export more, innovate, and build."

However, the estimate of 3.2% GDP growth is well above the 2.7% forecast made in March by the UK government's independent fiscal watchdog, the Office for Budget Responsibility.

Earlier this month the Bank of England upgraded its 2014 growth forecast to 3.5% from 3.4%.

In addition to a more optimistic 2014 estimate, the BCC also revised its prediction for 2015 growth from 2.7% to 2.8%, citing strong employment figures.

Read the original unabridged BBC.com article.

[Estimated timeframe: Q3 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=6401