2,134 Marketing Trends identified as at Jan 18, 2017

2641
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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 18/01/2017

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Is 2017 The Year Marketers Finally Got their Mobile Ad Campaigns Right?

Trend Summary: Mobile advertising in 2017 is likeley to be yet another year of irritating marketers' target audiences whilst failing to achieve the promised ROI.


A recently released  Forrester survey, branded "The Mobile Ad Experience Matters To Your Media ROI”, found that only 27% of mobile ads invoked a positive reaction - and that's just among those users who haven’t already become so frustrated that they have ...

......

... installed ad blockers.

According to Forrester it's ironic that marketing leaders' top objectives for mobile advertising are to improve brand awareness, engagement and sentiment.

Overall, however, Forrester estimates that more than half (55%) of mobile ad dollars were wasted.

The study, conducted by Forrester Consulting in November 2016, was commissioned on behalf of digital advertising management platform Celtra.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ChiefMarketer.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=7074

Trust In Institutions Declines Worldwide

Trend Summary: Trust in institutions such as the media, government and business leaders continues to decline worldwide.


According to the Trust Barometer published by American communications and marketing giant Edelman, trust in institutions such as the media, government and business leaders continues to ...

......

 ... decline across the world.

Edelman’s survey reveals that faith in the media is at an all-time low in seventeen of the twenty-eight nations polled, while trust in government sagged in fourteen global markets and is rated as the least-trusted institution in half of all countries surveyed.

Trust in business leaders is also imperiled, dropping in every market polled.

More than half (53%) of global respondents felt the system was working against them, offering little help for the future. (Only 15% believed it was working for them; the remainder felt uncertain.

Comments Kathy Beiser, global chair of Edelman's corporate practice: “This crisis in trust has profound implications for institutions and their leaders“.

Adds Ms Beiser: "We see a growing and continuing disparity in trust levels between the mass population and the informed public, with the mass substantially less trusting than those with higher levels of income and education”.

She concludes: "The mass population simply doesn’t believe the system works for them anymore.”

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=7073