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'It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.'
(Charles Darwin)

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UK Premier Cameron's Dream: Silicon Valley in London's East End

The fringes of London's East End are already voguish, a quasi-village awash with investment bankers, media mavens, political celebs - plus a sprinkling of IT intelligensia. To date, however, even the most adventurous fashionistas have not dared venture further into the eastern hinterland than the enclaves of Shoreditch, Whitechapel and Hackney. But thanks to this week's intervention by UK prime minister David Cameron, the 'Here be Dragons' postcodes of E3, E14 and E15 are set to be civilised, nay transmogrified, into one of "the world's great technology centres".

[Estimated timeframe: Q1 2011 - onward]

According to premier Cameron: "Firms including Google and Facebook are to invest in the East London Tech City. He hopes the area, which includes Olympic Park, will challenge California's Silicon Valley as a global hub for technology.

"Right now, Silicon Valley is the leading place in the world for hi-tech growth and innovation.But there's no reason why it has to be so predominant."

Mr Cameron claims the response from international technology firms and venture capitalists to the government's proposals has been "overwhelming"; and that the his administration is committed to ensuring that the UK can become "the most attractive place in the world" for innovative firms to start-up.

Following the 2012 London Olympic Games, The Olympic Park Legacy Company will provide office space in the Olympic Park to house other companies who have already expressed interest in investing in the area - among them Cisco, Intel and British Telecom

The initiative reflects the new prime minister's plan to create private sector jobs to compensate for the massive public sector redundancies brought about by his government's draconian public sector spending cuts.

 

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: BBC.co.uk
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5363



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