... triggering the required emotions in those passing the displays.
According to CURB's website, the firm helps brands to amplify out of home media and PR effectiveness using innovative, cutting edge techniques. "We deliver attention-grabbing media helping clients stand out and inspire their audience."
Initially functioning via Clear Channel's digital media network, the platform enables advertisers to run multisensory ad campaigns.
According to the partners, major retailers are already using multisensory techniques to influence mood and engage customers on an emotional level, citing examples that include fast food restaurants playing instore music at a faster speed, in order to increase the rate at which diners eat.
Brands will be able to use surround-sound billboards that also deliver scent in a way that CURB founder Anthony Ganjou believes can both influence consumers’ moods and trigger a wide range of emotions.
Asks Ganjou rhetorically: "‘Did you know that the nose is responsible for triggering approximately 75% of daily emotions?"
"The scientific evidence in favour of multisensory communication is compelling, and we can now offer the technologies, methodologies and expertise across Out-of-Home and experiential events that have been retail’s best kept secrets for the past couple of decades."