... "as brilliant as I think Allaire’s analysis is, it is also self-serving."
He notes that Brightcove is a self-styled "leading global provider of cloud content services [that] provides a family of products used to publish and distribute the world’s professional digital media.”
Mr Kosner then rams his point home: "In other words, for all the content providers for Apple’s TV products who would become 'just apps', Brightcove is positioned to provide an HTML5 app platform and cloud hosting services for all those apps they will need to build, host and maintain. Sweet!"
But just as Allaire maintains that Apple is able to see “that TV monitors are just … high-quality audio/video rendering devices—and that the real power lies in application platforms and user interaction devices that can be easily brought to bear on those monitors,” his own perspective as an app provider allows him to reconceptualize TV, as well.
Kosner continues: "Here’s where Allaire makes the most important point about Apple’s strategy".
“Rather that putting Apple software directly into the TV, they are bringing your existing Apple devices and applications to the TV set without requiring you to buy a new TV monitor.
"In short, the iPhone and iPad in your pocket or handbag is the next-generation TV set-top box, and it is both highly personal and highly social and capable of bringing hundreds of thousands and soon millions of rich interactive applications and experiences onto your TV set.”
Kosner believes that for developers Apple “will release new iOS APIs for dealing with second screen device capabilities such as the new camera and microphone, motion detection and speech recognition,” which will encourage them to build Apple TV-ready iOS apps.
Read the original unabridged article here.