... is available only in Paris and its surrounding suburbs, the target being single-family homes and small businesses.
The parent website, evianchezvous.com, also permits delivery of other water products in the Danone family, such as Badoit or Volvic water. There's also an introductory video.
Consumers are invited to to set their preferences on the website, choosing the frequency of shipments and number of bottles delivered based on the home or company's size. Delivery is free with a €15 purchase and the company will pick up empty bottles for recycling.
The device [left], temporarily branded Smart Drop, is a WiFi-enabled magnet about four inches long, with an LED screen; by the time it rolls out it is expected to also have a mobile app to run on smartphones. The device and the app will be introduced first in Paris and then will attempt to move into other global markets.
The faster it can do so the better; that's likely where much of the growth is. The International Bottled Water Association, in conjunction with Beverage Marketing Corp, recently released 2011 bottled-water statistics, which show the overall consumption of bottled water in the USA to have increased by 4.1%.
Read the original unabridged article here.