... digital technology powering electronic billboards and other displays.
Another key factor favouring out-of-home is the increased fragmentation of other media making OOH appealing to advertisers wanting to reach mass audiences.
At the same time, the expansion of captive video networks will aid advertisers seeking to target specific audiences not accessible via other media formats.
Out-of-home also goes hand in hand with increased mobile ad spending as advertisers seek media that reach people when they are shopping.
Indonesia, Russia, and India will be the fastest-growing countries for out-of-home spending through 2016, with CAGRs of 11.2%, 11.0%, and 10.9% respectively. Latin America will be the fastest-growing region during the next five years [CAGR 7.6%].
In 2011 Japan and China together generated 36% of total global spending. The US is the largest market with 20% of global revenues.