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'It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.'
(Charles Darwin)

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Low Labour-Cost Economies Beware: European Robots Rule!

Bottom Line: Could a recent news item in The New York Times presage a seachange in the global balance of economic power? Quite possibly yes - if an experiment at a Philips Electronics factory in The Netherlands extends beyond that nation's shores.


At the Philips Electronics factory in the Chinese city of Zhuhai, hundreds of manual workers use specialized tools to assemble electric shavers. On the opposite side of the globe at another Philips factory in rural Holland, 128 robot arms do the same work with gymnast-style flexibility as video cameras guide them through actions beyond the capability of ...

[Estimated timeframe: Q3 2012 onward]

... even the most skilled humans.

Reports The New York Times: "One robot arm endlessly forms three perfect bends in two connector wires and slips them into holes almost too small for the eye to see. The arms work so fast that they must be enclosed in glass cages to prevent the people supervising them from being injured. And they do it all without a coffee break — three shifts a day, 365 days a year."

Ok, so a single Swallow does not a summer make!

But it's a situation that could trigger a seismic change in the Western world's current practice of outsourcing manufacturing processes to low labour-cost economies in the Asia-Pacific region.

Predicts the NYT: "This is the future. A new wave of robots, far more adept than those now commonly used by automakers and other heavy manufacturers, are replacing workers around the world in both manufacturing and distribution.

"Factories like the one here in the Netherlands are a striking counterpoint to those used by Apple and other consumer electronics giants, which employ hundreds of thousands of low-skilled workers."

Claims  electrical engineer Binne Visser, who oversees the Philips assembly line in Drachten:“With these machines, we can make any consumer device in the world.”

Doubtless Apple Inc, the world's largest company [by share valuation], has already taken note of this trend - maybe asking itself whether US-domiciled robots might do a more cost-effective job than its current China-based subcontractor?

Read the original unabridged article.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: NYTimes.com
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5915


Might Your New Sales VP Be a Robotic iPad?

Bottom Line: Hyped as 'the most elegant way to be elsewhere in the world without flying there', a Californian firm has created an interactive iPad-carrying mono-wheel that claims a major advantage over teleconferencing.


Double Robotics, a tech firm based in Mountain View, California (where else?) has launched Double, a new device that enables a remote controlled monowheel-mounted iPad to engage in realtime converstions while moving effortlessly around conference rooms, shopping malls, school campuses and the like. It effectively converts an iPad into ... 

[Estimated timeframe: Q3 2012 onward]

... a 'virtual you' that can be sent anywhere in the world. 

So how does it have the edge over standard teleconferencing? Explains Double Robotics: The latter "would be perfect if every important conversation happened in the conference room.

"Double allows you to move around and join people in any location, so you can participate in the conversations that happen in the lunch room or at the water fountain. Because Double simply improves upon existing teleconferencing, you can use it in all the same places as those old systems too.

Among the locales and functions for which Double is designed are:

  • Offices with multiple locations where Double can communicate with remote teams. Remote workers feel more connected with their colleagues and have more independence around the office.
     
  • Retail stores where Double serves as a mobile kiosk, giving customers more information about the products. Also brands can offer personal sales representatives and support from remote specialists in a central location.
     
  • Hospitals in remote locations where specialists can be on-call with Double. Doctors can also visit patients more often amid their busy schedules.
     
  • Museums and galleries can offer remote tours on Double, so patrons can experience world-renowned exhibits from anywhere on earth.

But what happens if the gizmo's battery goes flat?  Explains the company: "Efficient motors and lightweight design give Double the ability to last all day without recharging the battery.

"Where you're not moving, a retractable kickstand automatically deploys to conserve power when you are not moving around."

The robot has already proved a huge success, Double claims, with the first production run already sold out.

To read the full unabridged article click here.

 

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: DailyMail.co.uk
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5905


US Retail Titans Elbow Into Mobile Wallet Arena

Bottom Line: The move to so-called 'mobile wallets' looks set to reach orbital velocity worldwide as more than a dozen leading US retailers this week launched a new company to exploit and market the technology.


The Merchant Customer Exchange [MCX] consortium's membership includes WalMart, Best Buy, Sears Holdings, Shell Oil Products, Sunoco, Target and several other major retailers. According to a joint press release, the venture is dedicated to offering consumers "a versatile mobile-commerce experience that combines the convenience of paying at the register with customizable offers". It's a major boost for 'mobile wallet' technology which despite a Niagara of hype and the launch of Google Wallet ...

[Estimated timeframe: Q3 2012 -2017]

... has failed to stir more than a minuscule minority of retailers and consumers.

According to the consortium's website: "Combined, these participating member merchants already serve nearly every smartphone-enabled American on a weekly basis, giving MCX the unique ability to offer a mobile-commerce solution that truly works for consumers."

The combined annual sales of MCX's founding members total around $1 trillion. As the market for mobile transactions grows, MCX members would doubtless like to munch as much of that mouthwatering pie as possible.

According to a Juniper Research report, although sales of physical goods by mobile phone are only expected to account for 4% of retail transactions by 2017, they will amount to more than $1.3 trillion in total revenues.

Read the original unabridged article here.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: TheRegister.co.uk
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5901


Australia's Ban on Cigarette Pack Branding - Set to Go Global?

Bottom Line: The Australian High Court ruled today [15-Aug-12] that, from December this year, cigarettes and all other tobacco products must be sold only in plain unbranded packs - a decision likely to influence other nations, including the UK where the government is pondering similar legislation


Arguing that the Australian government's imposition of a branding ban on cigarette and tobacco packaging is illegal, multinational tobacco titans British American Tobacco, Imperial Tobacco, Philip Morris and Japan Tobacco jointly contested the ruling in the nation's highest court, claiming the ban to be unconstitutional in that it would effectively stub out their intellectual property rights. To make matters worse for Big Tobacco, the Australian government also called on ...

[Estimated timeframe: Q3 2012 onward ]

... the rest of the world to follow suit.

The ruling will likely be viewed by other governments and legal circles worldwide as a test case, in effect setting precedent. It will also impact adversely on advertising agencies and design studios.

In a brief statement, the High Court said a majority of its seven judges believed the laws did not breach Australia's constitution. A full judgement will be released in due course.

The decision means cigarettes and tobacco products must be sold in plain olive green packets without branding as of 1 December 2012. The unadorned packages will also carry graphic health warnings.

The restrictions are in line with World Health Organisation recommendations and are being watched closely by Britain, Norway, New Zealand, Canada and India, all of which are considering similar measures to help extinguish smoking.

Read the original unabridged article here.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: Reuters.com
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5899


Coca-Cola Lifts Wraps on 2020 Vision Plan

Bottom Line: As of January 2013 Coca-Cola will implement a new streamlined senior management structure aimed at doubling global revenues by 2020 - a strategy likely to trigger upheavals both within the company and its agency and media partners. 


The Coca-Cola Company has announced plans for a new operating structure shaped around three units: Coca-Cola International (comprising European, Pacific and Eurasia and Africa operations); Coca-Cola Americas, comprising North American and Latin American operations; and Bottling Investments Group [BIG] which controls Coke-owned bottling operations beyond North America. The plan, according to chairman/ceo Muhtar Kent, will provide ...

[Estimated timeframe: Q3 2012 - 2020]

... “the right structure for the next phase” toward achieving Coca-Cola’s strategic '2020 Vision' plan, designed to double global revenues over the next eight years. 

To this end Ahmet Bozer, currently president of the Eurasia & Africa Group, will become president of the international unit; Steve Cahillane, extant president and ceo of Coca-Cola Refreshments, will become president of Coca-Cola Americas; and Irial Finan will continue as president of BIG. The trio will continue to report to Mr Kent. 

Says the latter: “By consolidating leadership of our global operations under two large, but similarly-sized geographic regions and BIG, we will streamline reporting lines, intensify our focus on key markets and create a structure that leverages synergies and gives us flexibility to strategically adjust our business within those geographies in the future." 

An informed source has suggested that the reshuffling of Coke's deck is an early step by Kent “on the management succession road.” However, other (unnamed) sources have indicated that Kent intends to remain in situ for many years to come.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: MediaPost.com
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5887


'Magic Specs' Allow Realtime Language Translation ... and Multilingual Ad Conversations?

Bottom Line: Thanks to a UK-based developer, realtime translation between an English and Spanish speaker is now possible using DIY augmented reality glasses. The technology has exciting implications for marketers.


British program developer and self-styled hacker Will Powell has hurled a gauntlet at the feet of Google's augmented-reality [AR] glasses. He has authored his own realtime translation program using AR spectacles that enable online and realtime translation between spoken English and Spanish. The technology, albeit in its early stages of development could open the door to such exciting developments as ...

[Estimated timeframe: Q3 2012 - 2013]

... two-way conversations between individual consumers and advertisers via realtime translation of multilingual online ads.

Powell, who graduated from Oxford University less than two years ago, has spent his spare time coupling Vuzix video eyewear with a Raspberry Pi miniature computer plus an iPhone and iPad to enable a person speaking one language to converse in realtime with another who speaks a different language. Although there are marginal delays between translations, provided by Microsoft’s Bing, these are said to be "tolerable".

The demonstration of Powell's glasses posted on his website is pretty impressive, as you can see in this video posted to YouTube.

It shows the translations as captions within a few seconds after the other person speaks. Now, some of the translations aren’t exactly fluid or coherent, but that doesn’t have to do with this technology but the inaccuracies of Bing Translator.

The amazing thing about this setup is how this relatively simple prototype accomplishes such rapid speech recognition and translation at close to a conversational pace. Based on this video, it’s quite easy to imagine a very streamlined translator being incorporated into something like Google Glass and could make the device essential for international business people and tourists.

Read the original unabridged article here.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: Forbes.com
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5885


EU-Google Seek Accord on Worldwide Search Rules

Bottom Line: EU regulators are seeking concessions from Google which could be applied worldwide to resolve concerns about its business practices.


Reporting from Brussels, news agency Reuters reveals that ongoing discussions between the search titan's legal team and European Commission [EC] regulators are focused on the creation of a business conduct template that could be adopted worldwide. Google, whose search engine is accounts for some 80% of web searches within the European Union [EU], has been accused by rivals of abusing its dominant market position. Concerned about alleged anti-competitive practices, EU Competition Commissioner Joaquin Almunia has vowed to seek ...

[Estimated timeframe: Q3 2012 onward ]

... "worldwide solutions. It will not be very useful to get European-wide solutions,"  he told a news conference yesterday [25-Jul-12]. 

The Commission typically looks for concessions that would benefit European consumers, but has on occasions asked for remedies with a broader scope.

The Google probe is a critical case for Mr Almunia, and his demand for globally applicable solutions - which might see an EU decision serving as a template for worldwide regulators.

The current hearing is another example of Almunia's attempt to stamp his mark on EU competition policy.

He believes that Google's search results may unfairly favour its own search services over those of its rivals', while concern has also been expressed that the Cupertino colossus may have copied without permission material from other websites - for example travel and restaurant reviews.

Read the original unabridged article here.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: Reuters.com
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5884


Is China's Manufacturing Bubble Due to Burst?

Bottom Line: Rising labour costs, concerns over government-sponsored IP theft, and production timelags are causing companies such as Dow Chemicals, Caterpillar, General Electric, and Ford to start moving some manufacturing out of China and back to the USA.


The omens are inpropitious for China's real-estate and infrastructure bubbles in the long term, predicts a report just published by Singularity University - a nonprofit learning institution in Silicon Valley. But the menace to China’s currently rumbustious economy is not the I Ching. The threat is bigger and longer term: its manufacturing bubble. Subsidies, cheap labour, lax regulations and currency manipulation has enabled China to lure ... 

[Estimated timeframe: Q3 2012 onward]

... American and European companies into relocating their manufacturing operations.

This combination of multinationals' corporate greed and Chinese guile caused millions of US and European jobs to move to China, and manufacturing became the underpinning of China’s growth and prosperity.

But rising labor costs, concerns over government-sponsored intellectual property theft ... and production time-lags are already causing companies such as Dow Chemicals, Caterpillar, General Electric, and Ford to start moving some manufacturing processes back to the US.

Google recently announced that its Nexus Q streaming media player would be made in the US, thereby putting pressure on Apple to start following suit.

But political pressure and rising costs aren’t what’s going to rapidly change the equation. The disruption will come from a set of technologies that are advancing at exponential rates and converging.

These technologies include robotics, artificial intelligence, 3D printing, and nanotechnology. These have been moving slowly so far, but are now beginning to advance exponentially, reflecting the growth trajectory of computing overall.

Computing has advanced to the point at which the smartphones we carry in our pockets have more processing power than the super computers of the ’60s — and how the internet, which also has its origins in the ’60s, went on an exponential growth path some fifteen years ago and rapidly changed the way we work, shop, and communicate.

That’s what lies ahead for these new technologies.

Read the original unabridged article here.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: Forbes.com
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5883


Tablets to Grab 60% of Mobile Ad Sales by 2016

Bottom Line: Tablets will emerge as the primary platform for mobile ad revenue in the next two years thanks to their larger screen and more immersive media experience. By 2016, tablets’ share of US mobile ad sales will rise to 60%. The trend is likely to be replicated elsewhere in the developed world.


According to data published by Boston, Mass. headquartered researcher Yankee Group, tablet computer usage in the USA will soar from 25 million in 2011 to more than 134 million in 2015, with sales eventually eclipsing those of PCs, Unfortunately for Apple's competitors, however, the still-rising popularity of the Cupertino colossus's iPad doesn't promise correlative gains for all manufacturers. Nonetheless, the booming worldwide market still leaves ...

[Estimated timeframe: Q3 2012 - 2016]

... a healthy number of competitors slugging it out for second place behind the iPad. 

According to Yankee Group's new report, 2012 US Tablet Landscape: An All-Too-Familiar Story, iPads currentlyrepresent 51% of all tablets owned in the US, leaving all other makers battling for less than half the overall market.

But some 25% of survey respondents who intend to buy a tablet in the next six months say they don't know which brand they will purchase - presenting a huge opportunity for manufacturers looking to grow their base.

"For the second quarter in a row, Apple's iPad is leading the tablet market, forcing all other competitors to battle for the remaining 49% share," comments Yankee's research VP and head of devices practice, Carl Howe. "It's too late to change current ownership, but tablet makers looking to gain on Apple need to start improving their brand visibility and targeting people who don't already have their minds set on an iPad."

Among the other findings from the report ...

  • Amazon's Kindle Fire has cooled with consumers: Those who planned to buy a Kindle Fire in 2011 now own one, bumping ownership up to 7%. But consumers' 'intent to buy' has dropped off, falling from 11% last year to just 6% today.
     
  • Samsung takes a hit: Last year, more than 10% of consumers owned a Samsung tablet, while 8% intended to buy one in the next six months. In 2012, these figures have fallen to 7% and 4% respectively.
     
  • Smaller tablet manufacturers face an even grimmer outlook: Fewer than 4% of consumers currently own a BlackBerry PlayBook or a Motorola or Dell-branded tablet; while just 2% say they own an Asus tablet.
     

As to the latest - and most formidable - rival in this mushrooming market, however, Yankee Group is curiously silent, with nary a word about Google's Nexus 7, just-launched to rave reviews.

For more on this story from MediaPost.com click here.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: YankeeGroup.com
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5882


IBM Switches Future Sales Emphasis from IT Bosses to CMOs

Bottom Line: Spurred by the global recession, major companies are increasingly sidelining traditional productivity tools like PCs and standard business software in favour of advanced IT systems that track customers across all sales channels - a trend not unnoticed by IBM.


In a pointer to the shape of things to come, IBM and other technology companies are refocusing their attentions on a new customer category—the marketing department. For example Eduardo Conrado, CMO at telecoms giant Motorola Solutions, estimates he now spends more than 50% of his budget on technology to manage activities like online marketing and social media. His priorities reflect an accelerating corporate shift in ...

[Estimated timeframe: Q3 2012 - 2017]

... how technology is managed [and bought] to more accurately target offers and advertising to specific customer segments.

Companies are de-emphasising traditional productivity tools like PCs and off-the-shelf business software in favour of advanced programs that help them boost revenue by tracking customers across all channels.

The trend has spurred companies like IBM to extend their attention beyond the traditional holders of the IT purse (chief information officers) to chief marketing officers who are now shouldering greater responsibility for the management of customer relationships across multiple fronts.

According to Motorola's Conrado: "Marketing departments are becoming more technology centric."

In a report published earlier this year research firm Gartner predicted that by 2017 the chief marketing officer will control more technology spending than a company's CIO.

Summarised Gartner: "As retailers transform to social and mobile-driven enterprises, vendors can grow revenue through portfolios focused on innovation, with messaging expanded to capture the chief marketing officer's and buying center's increased influence."

Tapping into that trend will be key for IBM as its mainframe business comes off an upgrade cycle and it runs into headwinds such as a weakening European economy and a sluggish technology services market.

Read the original unabridged article here.

Factual data only is sourced from the original attributed article. The data is then enhanced by additional research and comment.

Email this article Source: WSJ.com
MT article URL: http://www.marketingtomorrow.com/article.aspx?id=5878



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