The roadhouse is one of only six locations in the world outfitted with Tesla 'Superchargers' - six feet tall white slabs sited away from the gas pumps, as if implying they want no part of such primitive old technology.
Gloats the Forbes journalist: "Plugging in my sleek, silver $85,000 Tesla Motors Model S for a half-hour charge that will get me another 150 miles of range, a guy filling up his SUV ambles over. “How much is that costing you?”
“It’s free,” I reply.
Solar panels supply the electricity at Supercharger stations, with a 500-kilowatt-hour supersize version of its car battery as backup storage.
That drives the cost of each station up to $250,000, but Tesla's backer Elon Musk says the solar panels will pay for themselves in a few years and his firm can sell stored power back to utilities.
According to Forbes.com, Tesla claims it is paying little or nothing to lease space for the charging stations. "Tesla so far has installed six supercharging stations in California and believes it will take only 100 locations to provide free coast-to-coast coverage, at a cost to the company of $25 million," writes Mr Woody.
So why does Woody believe that the future of 'Big Oil' is at threat?
“The clearest way to convey the message that electric cars are actually better than gasoline cars is to say charging is free," he says.
"Two major wild cards are at play. The first is China, the world’s biggest car market and one unabashedly interested, given its oil import dependency, in electric vehicles.
"The Chinese government has decreed that 5 million of them should be on the road by 2020 but has yet to decide on fixed or swappable batteries as the standard. China’s scale can decide the winner.
“Whoever is successful in this race in China will get the government to sanction and say, "This is the way to go," believes Ofer, an old China hand who has spent the past few years giving Better Place an inside track with Chinese policymakers, party bosses and automakers.
“They’re going to experiment for a while,” he adds. “And that’s why we need to move as fast as possible there.”
The second - and perhaps the more formidable - wild card is Warren Buffett, whose venture capital firm Berkshire Hathaway owns a 10% stake in BYD, a Chinese automaker that makes electric cars on Musk’s standard: non-swappable batteries.
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