670 Marketing Trends found for Innovation


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Coca-Cola Axes Multi-Brand Strategy in UK

Trend Summary: In what could develop into a trend for other major multinational brands, Coca-Cola UK is to integrate all its s.....

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Mobile Wallets to Become Marketing Platforms

Trend Summary: As consumers' mobile wallet usage reaches critical mass over the coming three years, the wall.....

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Unilever to Invest in Tech Startups Via Crowd-Sourcing

Trend Summary: Unilever has launched a new crowdsourcing platform to enable its brands to directly invest in start ups.

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Digital to Drive New Personalised Customer Services

Trend Summary: The rise and rise of digital media is driving businesses to offer personal and intuitive customer experiences.<.....

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UK Consumers' Thumbs-Down to Mobile Apps

Trend Summary: Recent research reveals that almost two out of three UK consumers think mobile apps have reached saturation poi.....

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Marketers Urged to "Think Differently" When Targeting Young Girls

Trend Summary: A new report from a youth market research agency urges brands to go beyond "pink and princesses" when advertisi.....

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Big Brands Set to Double Budgets for Marketing Data Research

Trend Summary: During the coming three years US brands will allocate 11.7% of their marketing budgets to analytics - a 6.4% in.....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.



New Software Helps General Motors Gain Market Edge

Trend Summary: General Motors says its investment in IT technology has changed the way the company operates .....

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Google Guru Warns of Future 'Digital Dark Age'

Trend Summary: Google VP  Vint Cerf, a "father of the internet", has expressed concern that all  images and documents.....

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'Store Inception' Techniques Boost eCommerce

Trend Summary: eCommerce today is less about selling via an own brand channel and more about selling to online consum.....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.




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