744 Marketing Trends found for Innovation


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US Marketing Body to Adopt Marketing Efficacy Measurement System

Trend Summary: After many months of research a US marketing body believes it can now measure brand value and predict movements.....

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Old Media Buying is Dead - Long Live New Media Buying!

Trend Summary: Business to consumer [B2C] marketers are warned to be on the lookout for major changes in med.....

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Outdoor Digital Advertising in UK Gets Smarter

Trend Summary: Out-of-home advertising in the UK has registered huge growth in 2015, prompting a rise in spe.....

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PepsiCo Hands Marketing Reins to InHouse Team

Trend Summary: A major multinational marketer has set a precedent that could revolutionise the global advertising industry.

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CRM On Track to Vie With Advertising

 Trend Summary: One-to-one communications are increasingly replacing above-the-line campaigns in the UK and abroad

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Marketers Urged to Learn Lessons from Ad Blocking

Trend Summary: Ad blocking is the latest development to shake the digital marketing industry.


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Internet of Things Creates Increased Cyber Risks, Warns Deloitte

Trend Summary: Although the Internet of Things offers new ways for businesses to create value, it also creates new threats for .....

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New Ad Viewability Tool Puts Publishers and Marketers on Level Footing

Trend Summary: Brands and agencies are jointly investigating ways in which ad transactions can be based on the same metrics.

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Search Ads On Course to Humanise Digital Marketing

Trend Summary: Search advertising, the method of placing online ads on web pages, is becoming less about automation and more a.....

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Google Moves Into Billboard Advertising in UK

Trend Summary: Google is running proof of concept tests in the UK, trialling ads on digital billboards via its DoubleClick adv.....

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