667 Marketing Trends found for Innovation


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Digital to Drive New Personalised Customer Services

Trend Summary: The rise and rise of digital media is driving businesses to offer personal and intuitive customer experiences.<.....

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UK Consumers' Thumbs-Down to Mobile Apps

Trend Summary: Recent research reveals that almost two out of three UK consumers think mobile apps have reached saturation poi.....

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Marketers Urged to "Think Differently" When Targeting Young Girls

Trend Summary: A new report from a youth market research agency urges brands to go beyond "pink and princesses" when advertisi.....

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Big Brands Set to Double Budgets for Marketing Data Research

Trend Summary: During the coming three years US brands will allocate 11.7% of their marketing budgets to analytics - a 6.4% in.....

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New Software Helps General Motors Gain Market Edge

Trend Summary: General Motors says its investment in IT technology has changed the way the company operates .....

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Google Guru Warns of Future 'Digital Dark Age'

Trend Summary: Google VP  Vint Cerf, a "father of the internet", has expressed concern that all  images and documents.....

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'Store Inception' Techniques Boost eCommerce

Trend Summary: eCommerce today is less about selling via an own brand channel and more about selling to online consum.....

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Unilever Conducts 'Beacons' Technology Trial

Trend Summary: Marketers are boosting sales by retargeting online ads to consumers, basing the ads on items previously examine.....

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UK Ad Industry Smacks Lips at Prospect of Driverless Cars

Trend Summary: The UK advertising industry appears set for a major boost following an upcoming governmental review of the driv.....

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Google Upgrades Offering Via Voice Search

Trend Summary: Google plans to make significant changes to its search results, providing spoken answers in a.....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.




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