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New Tricks for Old Marketing Dogs in 2017

Trend Summary: In 2017 marketers are going to see old dogs with new tricks in areas such as content, melded with game-changing newer dogs.

This is the time of year when marketers don the mystical mantle of Nostradamus and US PR firm Edleman Digital is no exception. Hold your breath as Edelman's sorcerers blow the dust off their crysal ball for a glimpse into the ...


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... world of marketing in 2017.

Conversational experiences, it seems, will be the name of the game in the year to come, with Messaging apps transmogrifying into an additional  home screen.

There's a chatbot revolution going on, and it's being fuelled by the adoption of chatbots by major social and messaging platforms like Facebook Messenger, Google, Microsoft Skype, Salesforce, Slack, Twitter DM, WeChat, Kik and Line.

There are billions of daily users of messaging platforms who have become accustomed to engaging with brands in the feeds, these platforms hope will facilitate the ability to scale creative 1-to-1 engagement opportunities, known in the marketing trade as "conversational experiences."

Edelman posits that these conversational experiences will integrate with past revolutions in ecommerce and text services, at the same time highlighting the potential of artificial intelligence.

Read the original unabridged Adweek.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://www.marketingtomorrow.com/article.aspx?id=7060

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