... being where their customers are.
Which in turn increasingly involves being in their homes and on their cellphones.
In a panel at SXSW titled Talk to the Brand: AI, Bots and Conversational Marketing, the discussion centred around pushing forward new bots and gauging the response to the technologies by their consumers.
Moderator Fred Schonenberg, founder of VentureFuel, first asked if we really needed bots in our lives, and the response from the panel was a resounding ‘yes’.
According to Sam Olstein, global director of innovation for GE Corporation: “There’s absolutely a purpose for a bot in our lives. A good bot does one thing really well, and that’s it. If it can crush it, that’s key,” he said.
Read the original unabridged The Drum.com article.
[Estimated timeframe:Q1 2017]
MTT log date:
Mar 14, 2017
All data sources are attributed with links to the original insight. The insight
is then summarised and, where appropriate, enhanced with additional information.