... the technology to home equipment designers who specialise in building products for the Internet of Things [IoT].
Amazon's move will see companies integrate search into a variety of hardware devices.
Amazon’s new product line, branded Alpine, will serve as a foundation for next-generation digital services for connected homes.
The chips can enable functions such as voice search in domestic devices.
Voice search will drive new behavior and understanding for marketers in 2016, according to David Pann, general manager of Microsoft Search Advertising, who made seven search predictions for 2016.
Pann’s predictions range from using search data to predict the outcome, to using paid-search advertising to go beyond keywords to audience and action buying, and mobile to personalize the experience.
Search marketing will harness the majority of digital marketing spend, predicts Pann, but the industry will need to find a way to automate more functions into chips and devices.
Search marketing will represent 45.4% of digital marketing spend in 2016, predicts Forrester Research Digital Marketing Forecasts, 2014 to 2019. However, that figures doesn’t include future search investments that will become automated in devices.
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