... world of marketing in 2017.
Conversational experiences, it seems, will be the name of the game in the year to come, with Messaging apps transmogrifying into an additional home screen.
There's a chatbot revolution going on, and it's being fuelled by the adoption of chatbots by major social and messaging platforms like Facebook Messenger, Google, Microsoft Skype, Salesforce, Slack, Twitter DM, WeChat, Kik and Line.
There are billions of daily users of messaging platforms who have become accustomed to engaging with brands in the feeds, these platforms hope will facilitate the ability to scale creative 1-to-1 engagement opportunities, known in the marketing trade as "conversational experiences."
Edelman posits that these conversational experiences will integrate with past revolutions in ecommerce and text services, at the same time highlighting the potential of artificial intelligence.
Read the original unabridged Adweek.com article.
[Estimated timeframe:Q4 2016]
MTT log date:
Dec 23, 2016
All data sources are attributed with links to the original insight. The insight
is then summarised and, where appropriate, enhanced with additional information.