... doesn't require users to hit "record".
Instead algorithms learn what viewers like and recommend new shows. The device also offers easy sync with social networks, effortless co-viewing with friends far away, video on tablets, phones and other screen devices, plus seamless integration of traditional TV and web content.
Hypes AdAge: "Now imagine all of that comes in a beautiful box with a front-facing camera and the kind of industrial design that makes you not want to hide it in a cabinet."
Most significantly, however, the device has progressed far beyond the drawing board. It is built and in the hands of a select few secret testers at media companies, agencies and, of course, Intel's headquarters in Santa Clara, California.
As yet Intel has not announced a name, a price or a release date. However, those who have seen the device describe it as a significant advance over any existing cable or satellite platform.
Group M's Michael Bologna has spent several hours testing the box and declares: "I'm impressed because Intel makes chips [and] no one expected them to come out with a product like this."
Notes AdAge: "Silicon Valley has the best interface designers in the world, but until now efforts to apply that expertise to TV have led to false starts like Google TV and other products such as Apple TV and Xbox Live."
But, stresses the AdAge article, no one expects Intel to become a TV power overnight.
Nontheless, Intel TV represents an interesting challenge for cable and telcos, which as of now do not offer TV service outside their own wired footprint. Each new customer who opts for Intel TV is a customer walking away from the "bundle" of services that cable and telcos sell, among them broadband, TV and phone.
Read the original unabridged AdAge article.