286 Marketing Trends found for Media / Television


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America's Thumbs-Up for HDTV; Ho-Hum About 3-D

Nearly one in three US homes already boast a shiny [almost certainly Asian] high-definition TV set in their living room, while another 12% say they.....

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Time Warner Aims to Serve 7m US Cable Homes With Interactive Ads by End 2010

By the end of 2010, Time Warner Cable expects to have equipped seven million US homes with EBIF (Enhanced Binary Interchange Forma.....

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BBC's Kangaroo Morphs into SeeSaw for Beta Phase

Project Kangaroo, a joint venture blocked almost exactly a year ago by the UK Competition Commission, has relaunc.....

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Will Apple's New Tablet Resuscitate Traditional Media?

Although Apple has yet to pull the dust covers off its much-fanfared new tablet device (to be unveiled 27 January) it is widely be.....

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US Supreme Court Scraps Political Adspend Limits, Riles Obama

In a 5-4 vote the US Supreme Court yesterday overturned the longstanding limits on political advertising expenditure, to the unbou.....

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Brit TV Titan and Chinese Satellite Broadcaster to Develop Program Formats

ITV Studios, the program development arm of ailing British commercial TV giant ITV, has broken new ground in a de.....

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TV and Web Set to Meld, Hype Las Vegas Techno-Spielers

The annual Las Vegas Consumer Electronics Show is reminiscent of surfers awaiting the Next Big One at Big Sur. Everyone knows it'l.....

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Brit Advertisers Unenthused by Product Placement

The likelihood of product placement on British TV took a backward step this week when ISBA [Incorporated Society of British Advert.....

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Warner Joins Europe's Rush to V-O-D

Warner Bros, the Hollywood studio whose production lines have churned-out  the Harry Potter franchise and other recent hits like

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Comcast Accelerates Move Online of Cable-TV Content

US cable colossus Comcast Corporation has expanded its Fancast XFinity TV service, making cable-televisi.....

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