294 Marketing Trends found for Media / Television


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TV Advertisers Invited to Skip Viewers (Not Vice Versa)

Personalized TV advertising has long been the impossible dream for agencies and marketers - ads that bypass viewers who are't good prospects for th.....

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ANA Nudges Nielsen Nearer to Brand-Specific TV Ratings

America's Association of National Advertisers and The Nielsen Company announced February 11 they had successfully.....

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UK Finally Legalises TV Product Placement

After half-a-century of covert deals, Britain's commercial TV companies have been given the legal green light for paid placement of products and br.....

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Iger Eager Over Apple's iPad:

The Mouse House rang hoarse with Hallelujahs following Tuesday's Second Coming - aka as the Prophet Jobs' unveiling of the Tablet known as .....

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US TV Ad Revenues in 2013 to Slump Below 2006

Thirteen is definitely not a lucky number for the US television industry if a recent forecast from SLN Kagan is to be believed. Ka.....

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FCC Fingers iPad-Style Applications as Future Guzzlers of Wireless Spectrum

Phil Bellaria, a director in the National .....

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Unilever, ESPN Probe 2015 Media Scene

As consumers increasingly exert their control over a fast-fragmenting media sector, TV programmers and their advertising partners are engaged in co.....

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Bringing Network TV Quality to the Web? It's Not the Impossible Dream

"We have video on the Web. We don't have television on the Web," Roxanne Austin told the Wall Street Journal. And Ms Austin, ceo o.....

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America's Thumbs-Up for HDTV; Ho-Hum About 3-D

Nearly one in three US homes already boast a shiny [almost certainly Asian] high-definition TV set in their living room, while another 12% say they.....

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Time Warner Aims to Serve 7m US Cable Homes With Interactive Ads by End 2010

By the end of 2010, Time Warner Cable expects to have equipped seven million US homes with EBIF (Enhanced Binary Interchange Forma.....

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