... seasonal marketing campaigns.
Viewed as a year-on-year basis, however, May’s total ad volume slid 2% from May 2014, suggesting a broader long-term shift toward non-traditional sources of marketing spending.
In fact, digital media spending expanded the most on a year-over-year basis, rising 24% over May 2014.
Within the overal digital arena, programmatic was one of the accelerating sectors, with ad exchanges and ad networks expanding 33% over May 2014.
The fastest growing sector, however, continues to be social, which expanded 59% year-on-year, due partly to an increase in programmatic trading via Facebook’s exchange.
Some of TV’s ad erosion is likely mitigated by a corresponding upsurge in digital video ad volume, which grew 29% in May 2014.
Read the original unabridged MediaPost.com article.