290 Marketing Trends found for Media / Television


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US TV Ad Revenues in 2013 to Slump Below 2006

Thirteen is definitely not a lucky number for the US television industry if a recent forecast from SLN Kagan is to be believed. Ka.....

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FCC Fingers iPad-Style Applications as Future Guzzlers of Wireless Spectrum

Phil Bellaria, a director in the National .....

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Unilever, ESPN Probe 2015 Media Scene

As consumers increasingly exert their control over a fast-fragmenting media sector, TV programmers and their advertising partners are engaged in co.....

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Bringing Network TV Quality to the Web? It's Not the Impossible Dream

"We have video on the Web. We don't have television on the Web," Roxanne Austin told the Wall Street Journal. And Ms Austin, ceo o.....

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America's Thumbs-Up for HDTV; Ho-Hum About 3-D

Nearly one in three US homes already boast a shiny [almost certainly Asian] high-definition TV set in their living room, while another 12% say they.....

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Time Warner Aims to Serve 7m US Cable Homes With Interactive Ads by End 2010

By the end of 2010, Time Warner Cable expects to have equipped seven million US homes with EBIF (Enhanced Binary Interchange Forma.....

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BBC's Kangaroo Morphs into SeeSaw for Beta Phase

Project Kangaroo, a joint venture blocked almost exactly a year ago by the UK Competition Commission, has relaunc.....

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Will Apple's New Tablet Resuscitate Traditional Media?

Although Apple has yet to pull the dust covers off its much-fanfared new tablet device (to be unveiled 27 January) it is widely be.....

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US Supreme Court Scraps Political Adspend Limits, Riles Obama

In a 5-4 vote the US Supreme Court yesterday overturned the longstanding limits on political advertising expenditure, to the unbou.....

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Brit TV Titan and Chinese Satellite Broadcaster to Develop Program Formats

ITV Studios, the program development arm of ailing British commercial TV giant ITV, has broken new ground in a de.....

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