649 Marketing Trends found for Research


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US Digital Media Acquisitions Up 25% In H1 2015

Trend Summary: Mergers and acquisitions in the US digital media and IT industries increased 24% in the first half of 2015 vers.....

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US Marketers Demand More Bang for Their Bucks

Trend Summary: The 'Leading National Advertisers' report reveals how blue-chip US marketers vie to get more bang for their buc.....

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Personality Data Boosts Marketing Effectiveness

Trend Summary: Social scientists in the USA have developed technology that provides insights into customer buying motivations......

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Programmatic Ads Herald the Future of Marketing

Trend Summary: Fuelled by the rise and rise of advertising technology, the buying and selling of digital advertising is evolv.....

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'Big Three' US Marketers Call Media Agency Reviews

Trend Summary: An unprecedented number of the USA's highest spending advertisers are reviewing their accounts with media agenc.....

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Online Retailers Lose Billions on Returned Goods

Trend Summary: Online marketers need to improve their product descriptions, also helping consumers to size clothing, and match.....

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Internet Set to Become World's Third Largest Ad Medium

Marketing Trend Summary: By 2017 the internet will be the largest advertising medium in twelve global key markets.

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Big Business Set to Embrace Internet of Things

Marketing Trend Summary: The Industrial Internet of Things will be the largest driver of corporate growth over the next 15 ye.....

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Digital Dives Despite Rise in US Ad Volumes

Marketing Trend Summary: Although the volume of advertising in the USA increased in May, the exodus from digital media continu.....

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B2B eCommerce Revenues Forecast to Hit $1.1 Trillion by 2020

Trend Summary: Business-to-business e-commerce sales in the USA. will grow from $780bn this year to an estimated $1.1 trillion.....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.




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