761 Marketing Trends found for Research


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Marketers Lobby for Global Ad Watchdog

Trend Summary:  The creation of a global advertising watchdog is under consideration.


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Mobile Media Lures Consumers Worldwide

Trend Summary: Five key trends are shaping the future of mobile connectivity worldwide.


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European Marketers Uneasy With Programmatic

Trend Summary: A majority of brand marketers in Europe say they are, at best, "getting there" with programmatic buying.

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Global Marketing Budgets Expand for 39th Successive Month

Trend Summary: The latest World Economics global marketing activity report [GMI] indicates continued growth .....

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Brand 'China' Seen as Cool, Overtakes Foreign Rivals

Trend Summary: A global revolution in sentiment towards Chinese goods has spread, gaining new respectability for “Mad.....

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Revenue Slowdown Forecast for Global Pay TV

Trend Summary: The coming five years will see slower growth in global pay TV revenues.


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US Marketers Switch Ad Budgets from TV to Digital Video

Trend Summary: A majority of US marketing and media buying professionals plan to move funds out of TV in favour of digital vid.....

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Effective Mobile Video Ads Tax Marketers Minds

Trend Summary: Spending on digital video ads in the USA is forecast to nearly triple from $5.2bn in 2014 to $14.8bn in 2019.

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Global Marketing Activity Records April Surge

Trend Summary: Marketing activity worldwide recorded rapid growth during April 2016.


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Programmatic Ads Yield Better But Costlier Results

Trend Summary: The rise in programmatic media buying and publishing continues to inflate the cost of advertising,

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