711 Marketing Trends found for Research


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Mobile Video Forecast to 'Eat the World'

MarketingTrendTracker Summary: Mobile video, driven by mobile programmatic, is poised to rock the digital world in 2016.<.....

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UK Marketers Slash Adspend Budgets for 2016

Marketing Trend Summary: UK marketers marginally increased their budgets in Q4 2015, due to fears that 2016 will see a fall in.....

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Emotional Tracking Set to Become Major Marketing Trend

Marketing Trend Summary: The tracking of people's emotions is likely to emerge as one of the marketing trends of 2016.

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Sales and Media Touchpoints Set to Meld in 2016

Marketing Trend Summary: Sales and media touchpoints are predicted to converge in new ways in 2016.


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Marketers Misunderstand Metrics Nielsen Avers

Marketing Trend Summary: Two competing global research firms are assessing ways in which their clientele can understand the me.....

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The Life and Times of Generation Z

Trend Summary: Marketers should not make glib assumptions about the Generation Z age group given its contradictory attitudes a.....

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New Technolopgy Enables Marketers to Measure Mobile Ad Response

Trend Summary: New technology enables marketers to run studies to ascertain how people respond to their mobile ads.

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McKinsey Forecasts Sag in Global Adspend Growth

Trend Summary: Media spending worldwide is forecast to rise at a compound annual rate of 5.1% over the next five years.

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Traditional Media Budgets Worldwide Hit by Digital's Growth

Trend Summary: Budgets for traditional media worldwide have been impacted by growth of digital.


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Say Hello to the CDO!

Trend Summary: The digital revolution is moving fast and furious, spurring massive disruptions and transformations across almo.....

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