638 Marketing Trends found for Research


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TV Still Surviving Despite Online Challenge

Trend Summary: A new study of US local media reveals that 20% of advertisers responding to the survey intend to increase their.....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.



Global Newspaper Readership Soars

Trend Summary: A remarkable about-turn in 2014 saw newspaper publishers worldwide garner more revenues from circulation than f.....

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Shopping Via Mobiles Set to Double in Volume by 2018

Trend Summary: A new study predicts that shopping in major markets via mobile devices will double in size by 2018, reaching an.....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.



Google Tracks Consumers' Journey to Product Purchase

Trend Summary: Google has boosted its 'Brand Lift' metrics measurement system, expanding certain features including consumers'.....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.



Smartphone Coverage to Reach 70% of World Population by 2020

Trend Summary: Thanks to advanced mobile technology 70% of the world's population will be using smar.....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.



Internet of Things Set to Hit $1.7 Trillion by 2020

Trend Summary: The 'Internet of Things' market is forecast to grow globally to $1.7 trillion by 2020, up from $655.8bn in 2014.

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.



Online Digital Media Usage Soars - and Fragments

Trend Summary: The time spent in consuming media continues to expand, raising key questions about opportunities and consequenc.....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.



TV Ad Budgets Worldwide Hit As Digital Soars

Trend Summary: TV Budgets worldwide continue to be hit by rapid growth of digital media, especially in the USA.


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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.



Data Driven Marketing Soars Despite Marketers Caution

Trend Summary: Although most marketers are confident about the efficacy of data-driven marketing, ma.....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.



Marketers Slow to Exploit Visuals in Social Media

Trend Summary: Although social media such as Twitter and Facebook get increasingly visual, the medium has become less visible .....

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.




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