MarketingTomorrow

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Mon, 29 Apr 2013 00:00:00 GMT

Today's Top Future Insight ►►►

Will Etiquette for Google Glass Users Allay Privacy Fears?

Bottom Line: Products like Google Glass have triggered discussion about what is possible with technologies such as facial recognition - and whether governments need to intercede.

As the US Congress - along with politicians in the European Union and elsewhere in the developed world - dither and debate the privacy implications of Google Glass, a single irrefutable fact has emerged. Technology able to redefine what is "public" and link the digital and physical worlds has ... more

Tomorrow in Retrospect ►►►

Browse the past week's insights into the future of global marketing and media ...

20-May-13 'Wearable Tech Market' to Hit $50bn by 2018

17-May-13 Social to Grab 20% Ad Market Share by 2017

16-May-13 Data is Key to UK's Future Prosperity

15-May-13 Digital Media 'No Threat' to Ad Agencies

14-May-13 Digital and Virtual Future for Food Marketing

13-May-13 Samsung to Launch 5G Mobile Services by 2020

10-May-13 Amazon to Launch No-Glasses 3D Smartphone

View all insights >>>

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Latest from MarketingTomorrow

Mon, 14 Jun 2010 00:00:00 GMT

Editor's Pick: Last week's top ten insights into marketing's future ...

Although the passage of time will determine their ultimate significance, here's MarketingTomorrow's pick of the ten most noteworthy insights into marketing's future posted during week ended Friday 11 June ....

US Newspaper Industry Lobbies for Copyright on 'Hot News'
[Estimated timeframe: 2010 onward]
A respected academic reports that US newspapers are lobbying the Federal Trade Commission for a new intellectual property right over so-called “hot news.”
Britain's BT Promises 66% Fiber Broadband Coverage by 2015
[Estimated timeframe: 2010 - 2015]
UK quasi-monopoly telco BT Group plans to invest an additional £1 billion (circa $1.5bn) to accelerate the rollout of fiber-optic lines to approximately two-thirds of UK homes and businesses by 2015.
Battle Lines Drawn for Future Control of US Broadband
[Estimated timeframe: 2010 - 2015]
Predicts the Financial Times: "One of the most important industries of the information age is set for at least a half-decade more in the netherworld of arcane legal wrangling.
New Dawn (or False Dawn) for Europe's Free-to-Air TV Broadcasters?
[Estimated timeframe: Q3 2010 onward]
Invited to comment on prospects for the European free-to-air TV industry, a senior media company executive confesses: "The key is the second half [year], because at the moment we do not have any idea what will happen!"
One in Four US Homes Dump Landlines in Favor of Mobiles
[Estimated timeframe: 2010 onward]
In a trend that's likely unstoppable, a quarter of American homes are dumping their telephone landlines - with 24.5% favoring cellphones, reports The National Center for Health Statistics.
P&G Applies Green Thumbscrews to Ad Shops, Media Agencies
[Estimated timeframe: 2011 onward]
The planet's top-spending advertiser, Procter & Gamble, unveiled its Supplier Environmental Sustainability Scorecard for key suppliers, with the first reports due July 1. And among those 'key suppliers' are advertising and media agencies ...
iPad and Other e-Readers Will Remain Niche Products Unless Prices Plummet
[Estimated timeframe: 2010 - 2015]
Tablet computers and electronic readers could become as ubiquitous as digital music players - but only if their prices fall dramatically predicts a study by The Boston Consulting Group.
Will Wowd's 'EdgeRank' Edge-Out Google?
[Estimated timeframe: 2010 onward]
Upstart search engine Wowd has patented a method of ranking web pages in real-time based on the way people use them. The technology enables the search engine to mathematically determine (via anonymous data) if and where people will click, go next, and the connections between surfers with interests in common.
Consumers Increasingly Judge Corporations on Public Health Issues
[Estimated timeframe: 2010 onward]
Consumers are becoming increasingly prone to judge a company by the way it behaves on health issues - not just for its own employees, and not just in industries that work directly in healthcare.
World Will Exhaust Supply of Web Addresses by 2012
[Estimated timeframe: 2010 - April 2012]
The world will run out of new web adddresses by April 2012, according to a BBC report. It warns that the uptake of IP addresses is fast overhauling the available pool of URLs. **

... plus more than twelve hundred additional signposts to the future (click anywhere in the 'Search Insights' column to see for yourself ► ...

MarketingTomorrow - progress report

As you'll note from MarketingTomorrow's masthead, the project is still in beta stage and not yet 100% functional.

Nonetheless, we hope you'll feel free to explore our unique 'search-by-categories' facility on the right of this page. This delivers a new and unique perspective to search, linking Insights that at first sight may seem to have little or nothing in common. We've not come across a similar facility on any other marketing-related online database.

This facility helps meet a challenge faced by every marketer in every industry across the globe's many markets and cultures - that of keeping abreast of the accelerating pace of change.

We believe MT's 100% focus on the future is unique among marketing databases. Every Insight relates to future* aspects of the disciplines integral to marketing, advertising and media across the globe. And when we're ready to move into alpha mode, we'll unveil our unique trend-spotting search facility.

The site is updated daily. Please stay in touch while we put the final touches to our magnum opus!

**Future is defined as the period commencing six or more months after an Insight's publication date.*

Latest from MarketingTomorrow

Wed, 27 Jan 2010 00:00:00 GMT

Editorial
Welcome to the Future!

The future is something with which we'll never quite catch up. But our livelihoods and prosperity hinge on the way it pans out.

In the future's increasingly complex, overcrowded marketing and media bazaar the winners will be those with fact-extrapolated insights into tomorrow's seminal events.

What's likely to happen? When? Where? Why?

These are questions MarketingTomorrow.com attempts to answer via analysis and interpretation of today's news, views and trends as reported in thirty-eight international marketing and business publications. Moreover, dependable futurology relies on the clinical separation of fact from fad. You'll find quite a lot of old news in our archives (back as far as January 2009) - but every insight is relevant to the future.

For a foray into the foreseeable, MarketingTomorrow.com is as good a compass as any. Perhaps better than most, in that our insights are tempered by over four decades of hands-on experience at the marketing coalface.

But ignore the hype. Consider instead Einstein's axiom: "The distinction between past, present and future is only an illusion, however persistent."

MarketingTomorrow.com will help you ensure your business's bottom line remains an illusion-free zone.

________________________

Top Five Insights for week ended Jan 29, 2010:

Is US Daily Newspaper Readership in Terminal Decline?

Japan and China Internet Titans Unite in ¥4.3 Billion Online Shopping Venture

US Government Crystal-Ballgazes the Future of Media

Can Twitter-Chatter Really Measure Ad Campaign Success?

China Eyes EU as Future Market for Herbal Medicines

MarketingTomorrow

Latest from MarketingTomorrow

Today's Top Future Insight ►►►

Will Etiquette for Google Glass Users Allay Privacy Fears?

Tomorrow in Retrospect ►►►

Latest from MarketingTomorrow

*Future is defined as the period commencing six or more months after an Insight's publication date.

Latest from MarketingTomorrow

Top Five Insights for week ended Jan 29, 2010:

To access more than one thousand additional insights seek below ...

**Future is defined as the period commencing six or more months after an Insight's publication date.*